Priya Anand
Founder, Executive Creative Director
Ran social for two fashion houses before opening Apex with four people and a borrowed ring light.
Social media agency Shoreditch, London. Since 2016.
Content London can't scroll past.
We plan, shoot, post and grow social for ambitious consumer brands. One team in one studio, from the first hook to the last comment reply.
Ostra Swim / Reels + TikTok / 5.6M views
1.2bn
organic views delivered for clients
140+
brands grown since 2016
48h
from spotted trend to posted video
9.4%
average engagement rate in 2026
Trusted in the feed by
Halden & RowePELLOW ROASTERSostra swimMarlow ThreadJuniper HartTALLIS/AUDIOBramble & Oakkestrel cyclesLumen Skin LabFairhaven Bakehouse
01 / Selected work
The feed we made this year.
Every video below was planned, filmed and edited in our studio. Tap any of them for the brief, the idea and the numbers.
Drag or swipe the feed
02 / Services
Everything social. Nothing you have to chase.
Pick one discipline or hand us the lot. Either way you get a single team, a shared calendar and a Friday report written in plain English.
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01
Social strategy
Audience research, platform mix, content pillars and a 90 day plan with targets you can hold us to.
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02
Content studio
Short-form video and stills shot in our Shoreditch studio or on location. Hooks written first, then everything else.
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03
Creator partnerships
A vetted bench of 600 UK creators, from 5k micro voices to household names. We brief, contract, shoot and report.
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04
Paid social
Spark Ads, Meta, Pinterest and Snap. We cut ads from what already works organically, then scale what pays back.
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05
Community management
Replies within the hour from 8am to 10pm, seven days. Your tone of voice, our people, real conversations.
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06
Listening and reporting
Daily trend sweeps, competitor watch and a live dashboard. Every Friday, one page on what worked and what is next.
"Average watch time on our clients' Reels went from 0:04 to 0:17 in a single quarter."
Apex Media client benchmark, Q2 2026, 38 accounts
03 / How we work
The Apex week.
Social moves daily, so we run on a weekly rhythm rather than a monthly report. Pick a day to see what your team is doing.
08:30 / Listening sweep
We read the internet so you don't have to.
Strategists scan TikTok, Reels and Reddit for sounds, formats and conversations in your category. By 11am you have a short list of what is worth jumping on and what to ignore.
REC 00:00:07
04 / The studio
Two floors above the noise in Shoreditch.
A 60 square metre shoot floor with a cyclorama and kitchen set, three edit suites, a podcast booth and the best flat white within ninety seconds. Clients are always welcome on shoot days.
05 / People
34 people. Zero account handlers who have never posted.
Every person on your account makes content, not just slides. Meet the leads.
Leah Novak
Head of Strategy
Turns comment sections into briefs. Has read more of the internet than is healthy.
Arjun Mehta
Head of Content
Directs around 300 shoots a year. Believes every video is won or lost in the first second.
Tom Whitfield
Director of Paid Social
Manages £14M a year in social spend and still checks every ad on his own phone first.
06 / In the comments
What clients say when we are not in the room.
Apex took us from posting because we felt we should to a channel that now drives a third of first orders. They film on Tuesday and we are live by Thursday.
The creator casting is the best we have seen. Every single person felt like a customer, because most of them already were.
The Friday note is the only agency report our board actually reads. One page, clear numbers, a straight answer on what is not working.
We moved our Spark Ads budget to them in March. Cost per acquisition is down 41 percent and the ads look like content, not adverts.
07 / Ways to work with us
Three ways in.
Monthly retainers roll with 60 days' notice. No lock-ins, no surprise invoices.
For launches
Launch sprint
From £18,000 six weeks
- Strategy and channel set-up
- Two shoot days, 30 short videos
- Five creator partnerships
- Launch week community cover
Most brands start here
Always-on
From £6,500 a month
- Weekly content calendar
- 16 to 24 videos a month
- Community management, 7 days
- Live dashboard and Friday note
For scale
Creator and paid
From £9,500 a month + media
- Creator programme of 10 to 40 voices
- Spark Ads and Meta management
- Weekly creative testing
- Usage rights handled for you
08 / Questions
Before you ask.
Do you only work with London brands?
No. About half of our clients are outside London and a fifth are outside the UK. We shoot here in Shoreditch and travel for location days.
Which platforms do you cover?
TikTok, Instagram, YouTube Shorts, Pinterest, LinkedIn and Snapchat. We will tell you honestly which ones are worth your time and which are not.
Who owns the content?
You do. Everything we make for you is yours from the moment it is approved, and creator usage rights are agreed upfront and listed in plain language.
How quickly can we start?
Usually two weeks from the first call. Week one is research and strategy, week two is the first shoot day.
09 / Start a brief
Tell us what you want people to stop for.
A strategist reads every brief and replies within one working day, usually with a few first ideas.
- Studio
- Shoreditch, London
- Hours
- Monday to Friday, 9:00 to 18:30
Community desk 8:00 to 22:00, every day - Right now
- Checking the studio clock